Caveat Emptor

SEE HERE Ringer points out that while you as a businessman may think you should provide a quality product the fact is that quality is a rather soft concept. He critiques a number of other reader's ideas as well. This is food for thought whether you agree or disagree. The danger with imposing "soft" concepts is that government gets free rein to define them any way that they want and then you're in a straitjacket of regulation and tyranny.